That often-asked job interview question: "What is your
five-year plan?" Old Spice
, keeping with its quirky, outlandish ads, takes a stab at answering it in "Five Year Plan
of the brand's "Smell 'Em Who's Boss" campaign. The ad illustrates the powers of Old Spice Swagger and Desperado deodorants, combined with Old Spice Hair. When a interviewee is asked his business
plans, he confidently lists the changes he'd like to make in the company. Things get weird when the man's head vanishes inside his suit, the way a turtle disappears in its shell. The same thing
happens to the man conducting the interview. The two heads cross paths under a desk and wind up switching places. The young gun sits at the head of the desk, with the older boss taking a back seat.
created the campaign.