Atrius Health has selected Boston-based branding and design agency Proverb as its design AOR following a review of regional agencies. The account was previously handled by local firms on a project basis.
The first campaign under the new partnership includes a 1:23 commercial that asks, “What if your Doctor cared enough about the things you care about? What if your nurse took the time to know where you’ve been and where you’re going?” along with snapshots showing people having fun living their lives. The ad concludes with the new Atrius Health tagline, “Care. About You.”
In addition to TV spots running in the Boston area, the campaign includes digital, out-of-home (consisting of digital and print transit advertising), a campaign landing page, video as well as both online and local market radio.
The creative is aimed at everyone - employees, current patients, potential patients and the Boston healthcare industry - to raise awareness around the recent brand shift to Atrius Health as a master brand after integrating its legacy groups: Dedham Medical Associates, Granite Medical Group, Harvard Vanguard Medical Associates and VNA Care.