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Absolut Extends Brand Reach With Virtual Reality

Pernod Ricard USA’s Absolut Labs is extending the reach of the vodka brand’s millennial-geared Absolut Nights campaign by teaming up with electronic dance music producer deadmau5 for a mobile application and virtual reality experience. The subsidiary of Absolut Vodka has developed an interactive virtual reality experience in partnership with deadmau5, showcasing how the company looks ahead to redefine and reimagine nightlife via its long-running Absolut Nights campaign. Fans will be able to download the Absolut deadmau5 application for their smartphones this July and purchase a branded VR cardboard headset to participate in the experience, which follows the EDM producer as he journeys to a nighttime concert.

Read the whole story at Mobile Marketer »

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