Swarovski, the world leader in precision-cut crystal jewelry, has awarded its global media business to Havas Media after a review. Publicis Groupe’s Zenith is the incumbent, and the shift is scheduled to take effect Jan. 1, 2017.
Ad spend was not disclosed, but when Swarovski last reviewed media (2008), annual spending was estimated at $25 million. Since then, the firm has tripled the number of markets it distributes to and spending has increased accordingly per reports.
The account now covers more than 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil.
The scope of work will cover the full range of media duties, including social and programmatic.
Alessandro Vergano, senior vice president, branding, communication & media, CGB Swarovski, stated: "The team at Havas Media impressed us with their responsible, yet imaginative and passionate approach -- characteristics that are core to our company‘s culture. Their strategic proposal was exactly what we need to help us achieve our goals as we move into our next phase of business development.”
Dominique Delport, global managing director, Havas Media Group, added: "From the start, we knew we had found something special -- it was more than chemistry -- it was a shared vision and passion. It was also clear we have a mutual focus on digital transformation … I know Swarovski will become one of our most valued long-term partners and we cannot wait to get started."