Invidi Technologies Corp., a software company working on targeted advertising for the broadband television industry, has enlisted the help of four advertising and media veterans to serve on its
advisory board: Rick Sirvaitis, CEO and President, GM Mediaworks; David Verklin, CEO and President, Carat Americas; Burt Manning, American Advertising Federation Hall of Fame member and Chairman
Emeritus of J. Walter Thompson Worldwide; and Michael Kubin, a former senior executive at Initiative and currently CEO of Ionic Marketing. Kubin will serve as chair of the advisory board.
Invidi markets a software tool called Advatar, which promises cable operators, marketers, advertisers and media buyers a measurable and addressable way to place cable, digital, and satellite
television advertising in front of the desired viewer demos.
--David Kaplan
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