After two years in France, Havas is launching a global network focused on connecting brands and consumers across everyday life, including out-of-home and local cross media communications. Adcity was
first launched in December 2014 in France, where it has more than 100 employees across six local offices. The agency delivers solutions for brands, including cross media and programmatic, to drive
both consumer impact and engagement. The global roll-out will see additional offices opening in Europe, US and Asia. Matthieu Habra will lead the new network. Prior to working as managing director of
Havas Media France, Habra led Posterscope, the OOH entity of Aegis Media France, and then Screenbase, the digital OOH structure at Posterconseil group.