Zimmerman Advertising promoted Michael Angelovich to chief strategy officer and Danika Kirvin to vice president, director of integrated media planning. Angelovich leads the Red Light Project,
Zimmerman's "heretical retail research engine," while Kirvin helps drive client growth and played a role in expanding Zimmerman's integrated media department. "Michael has broadened both our talent
base and our ability to use strategic intelligence to drive more business.," said Michael Goldberg, CEO of Zimmerman. "Danika's remit is not just to integrate media platforms with each other, but
rather to integrate the agency's full service, go-to-market offering with our client's retail growth goals," continued Goldberg.
