Millennial men of the world, don't feel pressured to drink
craft beer when you really want a fruity drink that doesn't taste like gasoline. Stoli Vodka
launched #DrinkWhatYouWant, a digital campaign running through the summer that pushes back
at stereotypes via an Instagram campaign, online video and website. In a 90-second
online video, one confident man has no problem drinking a
blueberry cocktail in a mason jar. He travels through seas of men in a bar, all drinking the same thing: a craft beer or bourbon. Rather than join the crowd, our guy stands out and likes it that way.
Plus, he actually enjoys his drink, unlike some of the other bar patrons. There's also DrinkWhatYouWant.com
, a website featuring videos with bartender
Jeffrey Morgenthaler and his rules for drinking and how to use Stoli Vodka in summer cocktails. Men can also post their favorite drinks on Instagram using the #DrinkWhatYouWant hashtag. The
created the campaign.