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P&G Warns Brands On Media Rebates And Transparency

  • Campaign, Thursday, July 7, 2016 7:57 AM
Procter & Gamble's top global marketer has waded into the media agency transparency debate, saying brands that neglect to do their own governance "only have themselves to blame". Speaking to Campaign on the topic of rebates, Marc Pritchard, P&G’s chief brand officer, said his "house is in order" and insisted that he trusted all his agencies. 

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