• Mobile Marketer, Friday, July 8, 2016 9:05 AM

Heineken is adding fizz to mobile loyalty with the Heineken Live application, which offers users a chance to receive different rewards experiences, such as VIP event tickets, each time they visit one of the brand’s beacon-equipped venues. According to reports, the beer marketer has installed Bluetooth beacons in 120 of its locations across New Zealand, giving locals the opportunity to win big-ticket items such as helicopter transport to a special event and food and beverage vouchers each time they stop by a branded outlet. 

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