Mindshare North America tapped Jason Smith as senior partner, managing director, digital investment. He will lead the agency's Digital Investment Group in Chicago, driving digital trading and
investment for clients. He will report to Jonathan Hsia, managing partner, head of digital investment, Mindshare NA. Smith joins Mindshare NA from Horizon Media, where he served as vice president of
digital media activation, leading the agency's digital strategy, partnership development and training/education initiatives. While there, he also led digital planning and integration for brands
including GEICO, Capital One, Sleep Number, BBC America, Sands Casino and Boar's Head. "Jason has a fantastic track record for generating creative media solutions and driving results for
performance-oriented accounts," said David Adelman, Chicago office lead, Mindshare NA. "We're thrilled to have him on board."