Love, like an E. coli outbreak, hurts.
launched an animated video, "A Love Story," starring Ivan and Evie, two young entrepreneurs with passions for their businesses -- and, deep down, one another. The 4:15 video
follows the pair beginning in childhood, when the two had competing drink stands. Either you like fresh-squeezed lemonade or
fresh-squeezed orange juice. When one business excelled, the other had to come up with extreme ways to bring in traffic, which meant neighborhood advertising, bigger signs and additional products that
had nothing to do with the original business plan. Next thing you know, these young kids are adults who built enormous empires by compromising their original goals, with all-natural ingredients
replaced by artificial colors and additives.
Both have this epiphany simultaneously, while alone in their dark corporate offices. The artificial ingredients win and throw Ivan and Evie out with
the trash. The good news is these two reconnect on a romantic level and return to their original, healthy, all-natural roots. The pair open a health restaurant, have a kid and are seemingly happy.
Enjoy the cover of the Bacsktreet Boys hit "I Want it That Way," that narrates the video. The remake is sung by Jim James of My Morning jacket and Brittany Howard of
Alabama Shakes. CAA Marketing created the video, directed by Saschka Unseld.