Cuebiq Pens Strategic Partnerships With DSPs, Agencies

Cuebiq, a location intelligence company, announced the formation of strategic partnerships with several demand-side platforms (DSPs) and agencies, so they can use the company’s real-time footfall attribution product, VisitQ.

The new partnerships include Adelphic, Amobee, Centro, Crisp, DataXu, Digilant, Moasis, StrikeAd by Sizmek, The Trade Desk, Tremor Video, Ubimo, and Videology. 

VisitQ creates a dashboard for clients to observe campaign report data and understand various metrics, like footfall, conversion analysis, impression heat maps and geo-behavioral audience insights.

Marketers can use the tool to determine footfall uplift analysis, including correlation between visits and POI distance from key locations. VisitQ also provides day/time visit insights, dwell time analysis, analysis of campaign impressions and consumer segmentation and brand affinity analysis.

Several of the new clients mentioned Cuebiq’s user base and the ability to perform real time analysis as the main differentiators of its attribution product, per a company statement.

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“The world of attribution is shifting, and we aim to stay ahead of the curve,” stated Antonio Tomarchio, founder and CEO of Cuebiq. VisitQ gives marketers the ability to “assess campaign performance in real-time by providing daily reporting on how many users exposed to a campaign actually visited the desired POI.

Marketers can change campaigns on-the-fly based on this feedback rather than waiting weeks post-campaign to analyze results.”

Cuebiq is a spinoff of European mobile marketer Beintoo, and specializes in using location data to match offline behavior with purchase intent—essentially allowing companies to take a self-service approach to business intelligence.

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