Around the Net
Automation, Measurement & Campaign Strategy Are Priorities Among Email Marketers
- MarketingProfs, Monday, July 11, 2016 1:46 PM
Automation, measurement, and campaign strategy are the top focus for email marketers this year, according to a new report from Econsultancy and Adestra. The Email Marketing Industry Census 2016 included feedback from 1,150 global marketers and was conducted in February and March 2016. Thirty-four percent of respondents said that automated campaigns are one of their top three areas of focus in 2016 and 28 percent cited measurement and analytics as a top focus, followed by 27 percent of marketers which cited strategy/campaign planning as the priority for the year.
