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Automation, Measurement & Campaign Strategy Are Priorities Among Email Marketers

Automation, measurement, and campaign strategy are the top focus for email marketers this year, according to a new report from Econsultancy and Adestra. The Email Marketing Industry Census 2016 included feedback from 1,150 global marketers and was conducted in February and March 2016. Thirty-four percent of respondents said that automated campaigns are one of their top three areas of focus in 2016 and 28 percent cited measurement and analytics as a top focus, followed by 27 percent of marketers which cited strategy/campaign planning as the priority for the year.

Read the whole story at MarketingProfs »

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