Chrysler Inks Branded Deal With Bravo's 'Odd Mom Out'

NBCUniversal’s Bravo Media has announced its second branded entertainment deal in recent weeks for comedy series “Odd Mom Out” -- this one with Chrysler for its new 2017 Chrysler Pacifica.

The model will have a number of in-show integrations, which will start July 11, promoting the Pacifica’s Park Assist feature, Stow ‘n Go Vac, and UConnect Entertainment System. Financial terms of the deal were not disclosed.

Over the past 12 months, Chrysler spent $69.3 million in national TV advertising -- $14.3 million with NBC Television Network and $1.5 million on Bravo, according to iSpot.tv

“Odd Mom Out,” which airs Mondays at 10 p.m. on Bravo, is created by and stars Jill Kargman, who plays a satirical version of herself as she navigates New York’s exclusive Upper East Side society.

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Just a few weeks ago, the series announced a branded entertainment deal where Kargman would be talking in the show about -- and wearing -- Invisalign clear braces.

For that deal, Align Technology, the makers of Invisalign, is running ads on Bravo and other NBCUniversal networks, as well as pushing a social-media campaign.

Over the past 12 months, Invisalign spent $9.8 million in national TV advertising -- $1.8 million on Bravo.

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