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Helpful Content Will Retain Subscribers Better Than Endless Sales Emails

The vast majority of small businesses are consistently pitching their products. There’s nothing inherently wrong with promoting your products to your email list, but your readers are not realistically going to purchase products every time, like revolving doors. If you aren’t supplementing your offers with benefit-driven content, you’re likely to lose the attention of your readers.

Read the whole story at Marketing Land »

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