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Wearables To Allow Filtering Of Brand Experiences, Says Report

  • ClickZ, Monday, July 18, 2016 9:05 AM

The next generation of wearable technology will give consumers an unprecedented ability to filter out digital experiences that aren’t of value to them, according to a report by Adobe which launched last week. Adobe’s new report, ‘The Future of Experience: The rules of engagement for brands, technology and people’ explores the impact that emerging technologies like virtual reality, artificial intelligence and wearables will have on customer experiences, and the interaction between customers and brands.

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