Rasmus Bjurstrom will join Perfect Fools this August as head of strategy. He will report to Ann Ysten, CEO of Perfect Fools, and sit on the agency management team. He is tasked with developing new
strategic tools and processes with the creative and technical teams. Bjurstrom joins the agency from OMD Sweden where he was creative director for PepsiCo, Orkla and Disney. Prior to that, he was
chief digital officer for OMG working with both OMD and PHD across all teams and clients. He also served as global partnership director at Hyper Island. "Rasmus brings valuable knowledge both from the
digital and media world, which is timely given that more clients look to us for their overall communication strategy," said Ysten. "Rasmus fits well into the Perfect Fools culture of talented and
ambitious creative thinkers with a makers mentality."