• by Amy Corr  @MediaPostOTL, July 13, 2016

Colle+McVoy successfully retained the Recreational Boating & Fishing Foundation (RBFF) account, following a federally required review. The agency will continue to provide strategy, creative, media planning and buying, along with digital support for the Take Me Fishing brand and drive participation in boating and fishing across the U.S. The new contract begins April 1, 2017. Colle+McVoy has been agency of record for RBFF since 2007 and Exponent, Colle+McVoy's PR partner, was recently tapped to handle public relations for RBFF. "Colle+McVoy has been a proven, effective partner with a deep understanding of the category and the cultural trends and barriers that need to be addressed to drive participation," said Frank Peterson, president & CEO of RBFF. "They came to the table with the strongest creative evolution of the Take Me Fishing brand that innovatively uses integrated media and analytics." RBFF spent $5.7 million on measured media in 2015, according to Kantar Media.