Around the Net
Arena Media Picks Up GBP10m Universal Account
- Campaign, Thursday, July 14, 2016 8:53 AM
Arena Media has scooped Universal Music Group's estimated £10m UK media account - a sign of the influence of Vincent Bolloré, the major shareholder in both companies. MediaCom had handled Universal for 32 years and it is thought that UK executives at the world’s biggest music company had been happy with their relationship with the WPP agency.
