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Amazon Experimenting With Personalised Video Ads

  • BBC, Thursday, July 14, 2016 8:48 AM

Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the US retailer has detected the user has shown interest in. Amazon regularly displays customised static ads on third-party sites, but the videos have the potential to be more eye-catching and appear in more places.

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