Jellyfish is promoting John Mohr to serve as the newly created senior director, web content strategy. He will direct the digital marketing agency's overall digital content strategy and user experiences for the shop's U.S. clients. He will be based in Baltimore and report to Kevin Buerger, executive vice president, managing director, Jellyfish's U.S. Agency.
Since joining Jellyfish in June 2014, Mohr has helped to build Jellyfish’s U.S. content strategy team, leading a team of web content strategists, digital content editors and a director of email marketing. Prior to joining Jellyfish, Mohr was director of content strategy at Mercy Medical Center in Baltimore as well as other agency roles at Systems Alliance and The Berndt Group.
This promotion underscores the agency's focus to grow its content strategy expertise in light of several new client wins including Samsung Display, Total Wine, and Maxim Health, as well as the expansion of services for longstanding client, Walden University
"John has been in the digital space for more than 15 years and very quickly demonstrated his broad skillset that spans technical knowledge and client management," said Buerger. "From digital consulting to project management and HTML/CSS development, John brings a unique value proposition to our firm that allows us to improve the client experience."