GameAnalytics, a behavioral analytics platform for game developers based in Europe, announced today that Mobvista, an Asia-based mobile ad tech company, has acquired it. The acquisitions expands Mobvista’s international reach and brings an ad platform to game developers that will help drive revenue.
Terms of the deal have not been disclosed, but it highlights a trend in the ad tech space as consolidation occurs amid a general slowdown in funding.
GameAnalytics will continue to operate as an independent entity under Mobvista’s umbrella.
Mobvista purchased NativeX, a U.S.-based monetization and advertising specialist, in March. The Asian company is pursuing an aggressive expansion strategy to extend itself into Western markets.
“We’re confident that GameAnalytics’ best-in-class technology and 20,000-strong developer community will increase our mobile marketing solution’s effectiveness to the benefit of both the supply and demand sides,” stated Robin Duan, founder and CEO of Mobvista.To date, GameAnalytics has raised $8 million from various investors. Mobvista clients include Baidu, Tencent, Alibaba, Uber, Electronic Arts, SGN and Machinezone, selected GameAnalytics, whose clients include hit game studios such as Flaregames, PopCap Games, Illusion Labs and Hipster Whale.
“Since our businesses were global by design and had rapidly risen to market leading positions, the synergies were obvious,” stated GameAnalytics CEO Luke Aviet. “The combined services of each company will significantly increase the appeal to developers, publishers, and advertisers across the world.”
Mobvista clients include Baidu, Tencent, Alibaba, Uber, Electronic Arts, SGN and Machinezone. GameAnalytics clients include game studios such as Flaregames, PopCap Games, Illusion Labs and Hipster Whale.
GameAnalytics’ platform currently maintains a roster of 22,000 active game 350 million monthly active users.