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Yahoo To Generate 1.5% of Worldwide Digital Ad Dollars This Year

Yahoo is expected to report on its sales progress on its earnings call. eMarketer estimates the Sunnyvale, Calif., company will earn 1.5% of the worldwide digital ad dollars this year, down from 2% in 2015. The data firm points to Yahoo's focus on mobile, video, native and social as one reason the company is shrinking in size relative to its competitors. eMarketer said the company is not only losing share of the market, but is also raking in fewer ad dollars in absolute terms, with revenue down 4.7% in 2015 and forecast to drop a further 13.9% this year.

Read the whole story at eMarketer »

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