Adstream, a cloud-based platform for managing creative assets, on Monday announced it acquired Dubsat, a content management and delivery firm. The financial terms of the deal were not disclosed.
“When it comes to delivering value to clients with creative management and delivery, scale matters. Advertisers, agencies and brands want to be able to collaborate on, deliver and evaluate their content across countries and continents – wherever their campaign occurs. Dubsat expands our footprint in several key markets, widening our leadership position even further,” Ian Wheal, global strategy directory, told Real-Time Daily via email.
Within the context of programmatic media buying, creative asset management is an increasingly challenging issue for agencies and marketers that have to generate diverse ad formats and sizes for multiple platforms including over-the-top TV, linear TV, digital video, mobile, and social.
Collaboration across agencies, managing assets, and measuring ROI for digital advertising is becoming more complicated, especially on global campaigns where content is often produced in one country, edited in another, then delivered across the media spectrum to specific demographics and geographies in real time. Multiple stakeholders and diverse markets require close management.