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Has The Robot Email Writer Come Of Age?

  • The Drum, Wednesday, July 20, 2016 10:01 AM

Persado has some big clients, and its approach is like old-school direct marketing on steroids. Email marketing is one specialty. Its machines can generate subject lines in vast quantities, and go on doing it long after any human copywriter would have given up and gone to the pub. The subject lines are just the start. The whole message can be put together by machines.

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