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P&G Holds Agency Talks Over Potential GBP210m Media Review
- Campaign, Thursday, July 21, 2016 8:05 AM
Procter & Gamble has been speaking with agencies about its GBP210m media account in the UK. The bulk of the business is currently handled by Starcom. MediaCom oversees the print side of the account. According to Nielsen figures for 2015, P&G is the biggest TV spender in the UK. Including online spend, industry estimates suggest P&G is in second place behind Sky.
