• by Tobi Elkin  @tobielkin, July 21, 2016

Programmatic media platform Rocket Fuel on Thursday announced that digital media veteran Rick Song will join the company as chief revenue officer.

Song joins Rocket Fuel on July 25 to oversee sales and build go-to-market plans, according to the company.

Song has more than 20 years of experience, most recently as global head and executive vice president of sales at ZEFR, a video identification technology company. Prior to ZEFR, Song held a variety of executive sales leadership positions, including at iHeartMedia Inc., where he launched its first national and local digital sales teams. Song also served as general manager of Eastern U.S. Sales at Microsoft Advertising and held sales posts at Yahoo, Forbes, and Ziff-Davis.