Around the Net
Research Shows One In Three Email Recipients Aren't Seeing Images
- NetImperative, Friday, July 22, 2016 7 AM
The latest research suggests that with more than a third of email users not seeing images, best practice guidelines are overlooked by marketers who rely on graphically rich email templates. Most email marketers still prioritise open rates when it comes to measuring the success of their campaigns -- but they really should be focused on optimising their click-through rates (CTR).
