Around the Net
Email's Huge ROI Comes Through Developing Customer Relationships
- The Drum, Friday, July 22, 2016 7 AM
According to the Direct Marketing Association, the ROI for email marketing is around 4300%, bringing in GBP40 for every GBP1 spent. Email outperforms search, display and social media marketing. The reason for such a high ROI is that email gives marketers a platform to build customer relationships on an ongoing and direct basis.
