Digital Engagement Index

Gillette jumps in the ratings as some market news puts the brand in the spotlight. GoPro, normally a top 3 contender, sinks near the bottom of the chart and has floated on and off over the last few days. However, the brand is a big fan and supporter of Olympic athletes, so expect it to rebound soon enough.

1 comment about "Digital Engagement Index".
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  1. Patrick Stroh from Brunner / data science, analytics, July 21, 2016 at 3:23 p.m.

    Um, is this engagement index correlated with something, like sales?  Seems like a lot of stuff thrown into it.

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