Around the Net

49% Of Emails Are Now Mobile, IBM Study Finds

As marketers look to make emails mobile friendly, new statistics show that the efforts are necessary as customers are using their smartphones more often to read marketing emails. In fact, the “2016 Email Marketing Metrics Benchmark Study” from IBM has found that 49% of emails are now read on mobile devices throughout the world.

Read the whole story at KO Marketing Blog »

Next story loading loading..