IPG's UM Retains BMW's $300 Million U.S. Media Account

BMW, the high-end carmaker, has elected to keep its U.S. media agency assignment with Interpublic’s UM after a 14-month review that began in May of 2015.

IPG CEO Michael Roth confirmed that the account had been retained during a call with analysts Thursday morning.

The carmaker spent about $185 million on ads in 2015, and affiliated dealer groups spent an additional $135 million, according to Kantar Media.

UM has serviced the account since winning the client’s previous U.S. review in 2009 when it out-dueled then-incumbent GSD&M Idea City, part of Omnicom Group.




1 comment about "IPG's UM Retains BMW's $300 Million U.S. Media Account".
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  1. Marcelo Salup from Iffective LLC, July 22, 2016 at 9:14 a.m.

    Media is not where BMW is hurting. Product differentiation and line up. Dealer relationship. Sales messaging. That's where the bimmers are losing the battle.

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