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AOL Quietly Invests $500 Million In Programmatic TV Advertising

  • Forbes, Friday, July 22, 2016 6:40 AM

AOL has gone all in on programmatic advertising and is trying to bring programmatic to television. It's already piloting efforts in Australia and Canada to aggregate and sell ad blocks across multiple networks, targeting specific audiences. Tim Mahlman, president of AOL Platforms, tells Forbes that the company has spent $500 million on the technology so far. "In the digital media sphere, more than two-thirds of advertisements are currently purchased programmatically, typically in real-time auctions, allowing marketers to target ads to the audience they’re seeking, and publishers to optimize their inventory. For consumers, it should mean advertisements that will be interesting and relevant," Forbes reports.



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