Around the Net
Voice Search To Return Fewer Specific Query Results
- Moz, Friday, July 22, 2016 2 PM
Voice search has a direct impact on how marketers should be thinking about search engine optimization strategies. Rand Fishkin discusses what to expect and how to stay on top of the changes as a higher number of queries come through voice search, which tend to be more in-depth and longer. The engines call it conversational search and it sounds something like "where can I find a hotel with Wi-Fi that costs less than $300 per night in the Los Angeles area." Fishkin tell marketers how to prepare as the search queries get more conversational and Bing and Google return fewer, more specific results.
