Tug was tapped by Japanese beer Kirin Ichiban to handle its UK social media. Along with strategic planning, the UK-based agency will handle content creation across several social platforms. Tug will
work closely with existing client Charles Wells, the sole brewer and distributor of Kirin Ichiban throughout the UK. "We were impressed by Tug's data-driven approach to content and their ability to
combine creativity and strategy," said Genna Burchell, world beers marketing manager at Charles Wells. "We're looking forward to working with their team to bring the Kirin Ichiban story to life across
social media and establish the brand in the heart of the consumer."