South Korean retailers are capitalizing on the explosive popularity of Nintendo’s augmented-reality mobile game “Pokémon Go” with new products and services targeting
local Pokémon game enthusiasts and fans. From a sudden rise in consumer spending at select Pokémon-appearing cities in Korea to the launch of Pokémon-inspired
hotels, tour packages and goods, the smash-hit game appears to be leaving a notable imprint on the local retail sector.
Read the whole story at Korea Herald »