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Planned Parenthood Turns To Tumblr To Reach The Young

To connect with those who were born after Roe v. Wade, the organization and its advertising agency, Kraftworks, turned to the microblogging social network Tumblr. The campaign features stories of patients, staff members and volunteers told through text, photos and video to create a series of vignettes done in the style of Humans of New York.

Read the whole story at The New York Times »

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