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Bot influencers Are The Programmatic Future Of Conventional Advertising

Bots, and the AI technologies that drive them, are making huge leaps forward in sophistication and reach, according to a report in TechCrunch. Facebook and Telegram recently added bot APIs to their platforms, and Apple Messages will soon allow third parties to plug in, too. "While bots had previously been limited to very specific requests, such as checking a balance or flight status, next-generation AI, like the recently unveiled  Viv, will better understand context and integrate with a host of services — including programmatic advertising."

Read the whole story at TechCrunch »

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