Colle+McVoy hired Maria Pazos as a senior strategist on the agency's insight team. Pazos comes to Minneapolis agency from Colombia with nearly a decade of experience in developing brand strategy for
global brands. She will report to Katie Anderson, C+M's director of insight. Pazos was most recently at GLUE, an independent agency in Colombia that was acquired by JWT Worldwide. While there, Pazos
oversaw brand activation and digital strategies for Nike Futbol in Colombia, helping the brand connect with soccer-loving teenagers. She also designed the re-launch strategy of Mazda in Colombia and
co-developed the strategy for Coca-Cola's EFFIE Award-winning "Baila Fanta" campaign. "Maria brings an international mindset to key global accounts, which is crucial as we expand our work
internationally," said Anderson. "She has already proven herself to be a valuable addition to our team and the agency's strategic capabilities."