BIZ DEV: Digitas Health LifeBrands Handling Social, Digital Work For Democratic National Convention

The Philadelphia 2016 Host Committee for the Democratic National Convention named Digitas Health LifeBrands to handle social media, digital strategy and creative for the event. Annie Heckenberger, vice president/group director, brand communications strategy, is serving as Host Committee's director of digital and social media, overseeing social strategy and organizing nearly 200 social volunteers, who are staffing 24 shifts over 8 days. Other members of the agency's social strategy team will help create content live from the convention, including Michael Leis, senior vice president of social strategy and Jonah Martinson, Digitas Health Community strategist. "We're honored and thrilled to bring our talent and resources to this historic event being hosted in our home town," said Brendan Gallagher, executive vice president, connected health, Digitas Health LifeBrands. The United States Library of Congress selected the Host Committee for the 2016 Democratic National Convention's website and channels for inclusion in the Library's web archive focusing on public policy topics.

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