• by Philip Rosenstein , July 26, 2016

Varick Media Management, the programmatic advertising firm, announced Monday its plan to expand into the Canadian market with the hire of Gabriel Dunlop. Dunlop will serve as territory director, spearheading Varick’s business development and growth in Canada.

“Programmatic takes the guesswork out of media effectiveness and that’s exactly why we’re seeing more and more traditional media companies and advertisers integrating ad-tech into their business,” stated Dunlop on his reason for joining Varick. “Recently, we’ve seen many similar headlines on programmatic in Canada -- it’s trending in the right direction.”

“Gabe comes with a full spectrum of media experience. He truly understands what matters to a brand beyond the click,” stated Paul Rostkowski, president of Varick.

With more than 10 years of experience in media selling and strategy, Dunlop most recently served as CPG Lead for Bell Media’s client strategy operation.