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Archant Says Its Nimble Size Enabled The New European To Be A Success

  • The Drum, Wednesday, July 27, 2016 7:54 AM

Archant is preparing its fourth and perhaps final issue of the New European this week, with executives deciding today (26 July) if the paper will extend its initial four-week run. The first issue sold over 40,000 copies at a premium price point of GBP2. Interestingly, Archant did not spend big on market research, advertising, staffing or agency recruitment, and put a GBP10,000 cap on marketing.

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