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Only 9% Of Ads Viewed For Longer Than A Second

Since January 2016, research firm Lumen has used laptop-mounted eye-tracking cameras on 300 consumers’ laptops to collect visual data on what they notice. It found that only 44% of digital display ads received any views at all. And of those, only 9% of ads received more than a second’s worth of attention. Only 4% of ads, meanwhile, received more than 2 seconds of engagement.

Read the whole story at Marketing Week »

1 comment about "Only 9% Of Ads Viewed For Longer Than A Second".
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  1. Leonard Zachary from T___n__, July 27, 2016 at 1:18 p.m.

    Hey Lumen what about Mobile ????

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