Xaxis has named Nicolas Bidon CEO for Europe, the Middle East and Africa (EMEA), where he will be responsible for leading strategy and operations across 25 markets in the region.
Bidon most recently was CEO of Plista, a sister GroupM company specializing in data-driven optimization of native advertising content for publishers. Before that, he was managing director of Xaxis’ U.K. operations. And before that, he was director of brand display for EMEA at Yahoo.
Jana Kusick was promoted to global managing director, assuming Bidon’s responsibilities at Plista. She had been managing director for Germany, Switzerland and Austria.Since being acquired by GroupM in early 2014, Bidon and Kusick focused on integrating Plista’s capabilities into Xaxis’ portfolio of programmatic marketing and media solutions.