BIZ DEV: Red Door Interactive Named AOR For NuVasive

Red Door Interactive added NuVasive to its client roster. NuVasive is a provider of minimally invasive, procedurally-integrated spine solutions. Red Door will work with the company to provide strategic planning to support a revamped brand. The agency will develop a website ecosystem that brings together multiple NuVasive sites into an integrated website experience with multilingual capabilities. "We're truly excited for the opportunity to work with such a disruptive brand that changes the standard of care," said Erika Werner, vice president of client services at Red Door Interactive. "Our goal is to provide NuVasive with a redefined content strategy, complete with a full website redesign to help influence brand perception."
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