Around the Net
Alibaba Adds Virtual Reality For Shopping
- Brand Channel, Monday, August 1, 2016 9:05 AM
Alibaba is using VR to make shopping more interactive. The e-commerce giant has launched Buy+, which enabled users to choose apparel and accessories via a 360-degree panoramic view with help from a robotic shopping assistant. Still in beta, Buy+ lets users browse products from bags to shoes to lingerie and call for virtual models to showcase the apparel and accessories on a catwalk. Shoppers can then cycle through additional features with more product detail and add an item to their shopping cart or buy it.
