Millennials are mocked with their own generation's
"Stereotypes" in a 2:30 video
for the 2016 Chevrolet Cruze
. A groups of Millennials take part in a focus group for Chevy.
They're shown a storyboard of a future ad targeting them. All the guys have beards and tattoos, there's a lot of dancing and impromptu road trips and jumping in lakes. The young group is appalled that
other generations view them as lazy hipsters. Even the men in the focus group who actually had beards and tattoos were offended. Moral of the story: Don't make the ad about Millennials; make the ad
about a car Millennials would be interested in. Commonwealth//McCann
created the campaign.