NEW! Chevy Cruze Pokes Fun At Millennials In Latest Campaign

by Amy Corr @MediaPostOTL, July 28, 2016

Millennials are mocked with their own generation's "Stereotypes" in a 2:30 video for the 2016 Chevrolet Cruze. A groups of Millennials take part in a focus group for Chevy. They're shown a storyboard of a future ad targeting them. All the guys have beards and tattoos, there's a lot of dancing and impromptu road trips and jumping in lakes. The young group is appalled that other generations view them as lazy hipsters. Even the men in the focus group who actually had beards and tattoos were offended. Moral of the story: Don't make the ad about Millennials; make the ad about a car Millennials would be interested in. Commonwealth//McCann created the campaign.

ad campaign, automotive, tv

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