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Millennial Engagement Means Email Marketing Is Here To Stay

Truth be told, email marketing never really ever went anywhere. In fact, it has managed to trend upwards across multiple generations, and Millennials are leading the charge. According to Epsilon, 43% of Millennials have opened and read marketing-driven emails more often in the past six months than the rest of their older counterparts -- all other consumers came in at around 32%.

Read the whole story at Business2Community.com »

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