The July 28 Mobile Marketing Daily
Wallets Are the Fourth Strongest Channel For Millennials
incorrectly stated that mobile wallets are the fourth-strongest channel for millennials. In fact, they are the third-strongest channel.
Mobile wallets pushed SMS/text messaging out of
the top four
channels for sales and offers millennials prefer, alongside email, Web sites, and apps, according to data form a new
survey by Urban Airship, a mobile engagement/wallet marketing company.